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LOS ANGELES Creative Artists Agency today said it has acquired market-research firm Youth Intelligence.
The acquisition provides CAA with improved research and trend capabilities. The Beverly Hills, Calif.-based talent agency is aiming to provide marketers with advance insight into pop culture and early opportunities to help build brands through TV, movies, music and other entertainment properties.
Terms of the deal were not disclosed.
“Jane [Buckingham, founder of Youth Intelligence] and her team are simply the best at what they do, identifying market and behavioral trends and ultimately understanding what young consumers want now,” said CAA president Richard Lovett.
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