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CHICAGO The YMCA of the USA is looking for a new advertising agency to develop a national television campaign. The selected agency will handle all creative and media duties for the Chicago-based community service organization.
Billings were not immediately known, though the organization spent $6 million on advertising last year, according to CMR.
Joanna Taylor, who joined the YMCA of the USA in March as chief marketing officer, is leading the search. “Our brand recognition is exceptional,” she said in a statement.
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