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CHICAGO Delta Faucet Co. has tapped Young & Laramore to handle its Peerless brand, according to the agency.
The Indianapolis shop won the business after handling the company’s premium Brizo brand for a year. The agency, which landed the business without a review, will work on increasing Peerless’ retail sales, as well as enhancing the 2-year-old brand’s image among the trade audience.
“We are committed to a multibrand strategy at Delta, and Y&L’s focus on two of our three brands will be critical to our success,” said Charlie McTargett, senior director of marketing for the client, in a statement.
Billings
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