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Yesawich, Pepper-dine & Brown (YP&B) in Orlando, Fla., has added another notch in its leisure industry belt with the acquisition of the Baton Rouge, La.-based Casino Rouge account.
Sources estimated the budget to be in excess of $1 million.
Casino Rouge is a Carnival Hotels & Casinos Inc. property, a travel conglomerate that has worked with YP&B in the past. The agency has a large number of travel and tourism accounts on its client list.
The Orlando shop nabbed the account after a formal review process with an undisclosed roster of contenders.
The incumbent is DRGM in Las Vegas.
“I chose YP&B because I’ve known [agency president and chief executive officer Peter] Yesawich for quite a long time,” said Casino Rouge general manager Dale Darrough, who was in charge of the review.
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