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Bucking the generally negative trend for interactive marketing firms, Digitas last week reported healthy revenue gains for both its recently completed fourth quarter and its first fiscal year as a publicly traded company.
“We exceeded every single metric we gave people” when the Boston-based concern went public last spring, said chairman and chief executive David Kenny. “We’re doing what we intended: creating the new [global marketing] network.”
Fourth-quarter revenue rose 50 percent to $79.5 million, compared with $53 million for the same period a year ago.
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