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Marshall Having More Fun in Motorcycle Ads
LOS ANGELES–Marshall Advertising & Design pushes Yamaha into new creative territory with three very different TV spots for the company’s motorcycle division. Billings for the campaign are nearly $8 million.
One spot, “Big Stuff,” sees the traditionally conservative advertiser promoting its biggest bike, the Road Star cruiser, through comic exaggeration. The ad features a thirtysomething man living in a kind of pedestrian Wonderland where everything is hugely oversized. “It’s easy to spot someone who rides a Yamaha Road Star,” says a voiceover, as the guy drinks from a massive coffee mug and pets a monster of a dog.
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