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Writing on the

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Writing on the Wall

In the three days after Fallon creatives posted a real phone number in a Lee Jeans ad that showed a 90-foot woman walking around a city, the Minneapolis shop was besieged with 15,000 calls and 90 hours of messages. (The message directs callers to a Lee Web site.) Fallon cd Dave Damman says messages range from a man inviting the woman to a drive-in movie to a 6-foot-4 man wondering if he is too small for her. The woman's fake blog gets 35,000 hits a week.



"It's the element of discovery," Damman says. "People love to be hip to something someone has discovered."



Roast Your Partner

How can Steve Hayden top his video appearance at AWNY's Good Bad & Ugly Awards in April when he dressed in drag? The Ogilvy & Mather vice chairman is working on his roast of Lee Clow for the VCU Adcenter's 2nd fundraiser on Nov. 4 in New York but is having trouble coming up with the requisite barbs. The event features ad legends roasted by their partners: Hayden on Clow, Andy Berlin on Jeff Goodby, and David Kennedy on Dan Wieden. "If you've got any good jokes, let me know," Hayden says. "Bob Kuperman had a wonderful picture of a homeless guy that looked just like Lee, but now it's hanging in Lee's office."



Mannequin Mania

Forget advertainment. The latest ad trend seems to be, er, dummies. In 2002, Bartle Bogle Hegarty in New York launched Axe with ads showing women attacking a mannequin that is wearing the deodorant. In July, BBH revisited the idea in a Levi's spot showing a mannequin stalking a Levi's wearer. That's not all: Last month dummies were in ads by davidandgoliath in Los Angeles for Bacardi; Doner in Southfield, Mich., for Famous Barr department stores; and BBDO in Chicago for Juicy Fruit.