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Just days after the paperwork was completed on EvansGroup’s acquisition of the DDB Needham office in San Francisco, Orchard Supply Hardware, the estimated $6.5-million account that served to anchor the shop, is in talks with at least three other ad agencies.
Sources familiar with the San Jose, Calif.-based retailer say the company has contacted Hal Riney & Partners, Hoffman/Lewis and Young & Rubicam, all of San Francisco, and invited them to make capabilities presentations.
The action is believed to have been initiated at the urging of Orchard’s new executive vice president Brad Tukey, who joined the company less than two months ago.
The possible loss of the account, the agency’s largest and most visible, would be a significant blow to EvansGroup/S.F.,
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