WORD-OF-MOUTH

Chins—yes, chins—expound on Crunch Fitness and some of its new classes in a new TV campaign by DiMassimo Brand Advertising.

Nine 15- and 30-second spots, featuring up side-down chins decorated with taped-on “eyes” and “hair” (well, actually an actor’s goatee) began rolling out last week. Each chin appears on a hand-drawn background of life at Crunch gyms.

One ad details the yoga classes one can take. “There’s this one kind called Laughing Lotus, where you make yourself laugh and then do stuff like this,” the chin says, her tongue stretching out.