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Children Always With Family, Friends in Cleveland Shop’s Ads
CHICAGO–The Wolf Group focuses on ways Little Tikes toys can help a child’s development in its first work for the division of Newell/Rubbermaid.
The shop won the $4 million Little Tikes account last year following a review. Incumbent shop Martin/Williams in Minneapolis remains agency for Newell/Rubbermaid in Hudson, Ohio.
The new print campaign is a shift from Martin/Williams’ “Imagination” platform for the product and shows how the toys play a role in a child’s intellectual and social development, said Tom Moore, president of the Wolf Group’s Cleveland office.
One ad shows three children playing on an Activity Gym, with one raising his hands in a triumphant gesture.
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