You're outnumbered 1,200 to one," reads an outdoor ad for two new exhibits at the Pacific Science Center in Seattle.
Designed by Bozell/Seattle, the ads give the audience a peek into the Tropical Butterfly House and Insect Village, which feature 1,200 free-flying moths and butterflies from around the world.
The campaign, which will run through early March, was built around the idea that the Pacific Science Center is a place to go for adventure, said creative director Mary Knight.
Bozell is currently working on other ads for the science center that are due out this spring.
--Charna B. Mamlok