Wild And Wacky Remains The Norm In Fallon Mcelligott's Lite Campaign

The second year of Fallon McElligott’s quirky Miller Lite campaign, featuring self-proclaimed “advertising superstar” Dick, began with three new 60-second spots aired during the Super Bowl pre-game show.
The spots are unusual even in a campaign defined by its eccentricity. One features a man in a beaver costume whose home is taken by a group of woodland settlers. The beaver torments the settlers on a motorcycle and eventually devours their home. The other spots feature a man who loses control of his arm at the touch of a Miller Lite and a woman who falls in love with a robot.