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White Wave Launches Agency Search

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BOSTON Dean Foods has issued a request for proposals to undisclosed shops nationwide as it reviews the ad account of White Wave Silk Soy Milk, a client representative confirmed.

The work has been with Havas' Arnold in Boston for the past two years, and the agency is likely to defend, said David Kargas, a representative for White Wave in Boulder, Colo.

Client executives have told agencies that they plan to spend more than $30 million next year, sources said, although historically spending has been under $10 million.

White Wave, a subsidiary of Dean Foods in Dallas, is expected to select an agency by late November.