White Is On The Run For Charity

The Leukemia Society of America hired E. James White in Herndon, Va., to promote the charity’s primary fundraiser, the “Team in Training” marathon program.
Although the project’s budget is not disclosed, industry sources estimated spending at around $1 million.
“In the dog-eat-dog world of advertising, it’s one of those nice [assignments],” said E. James White president Matt White. “It’s really a great cause.”
The Leukemia Society’s Team in Training is a marathon and cycling program in which participants are matched with a leukemia patient for whom they will walk, run or cycle in order to raise funds.