Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Massachusetts Department of Public Health’s Tobacco Control Program last week released a new round of commercials that ask, “Where’s the outrage?”
Created from unused footage of previous anti-smoking ads, six spots seek to put into context the death toll caused by smoking.
In one spot, grainy black-and-white images of an elderly woman on life support are juxtaposed against shots of a 12-year-old girl taking puffs from a cigarette.
“The tobacco industry needs your children,” intones a male voiceover.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in