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The once-heralded Publicis & Hal Riney may be fighting for its life now that its slice of the Sprint Nextel account is in review. The stakes are high. Industry sources said that if the shop loses Sprint—by far its largest account—and has no new business to quickly replace it, its remaining clients could be divied up among other Publicis Groupe agencies.
It was not that long ago that the entire Sprint account, along with Saturn and Hewlett-Packard, provided the agency a high national profile.
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