WestWayne Shows Bank Making Life Easier | Adweek WestWayne Shows Bank Making Life Easier | Adweek
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WestWayne Shows Bank Making Life Easier

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ATLANTA WestWayne this week launched a new advertising campaign for SunTrust Bank that focuses on the benefits of the client's free checking and home equity services.

The Atlanta agency said that its "Banking shouldn't interrupt life" campaign illustrates the ways that banking can interfere with daily activities. The campaign includes radio and newspaper ads that debuted in markets such as Atlanta, Washington, D.C., Miami and Orlando, Fla., and Richmond, Va. Billboards also appear in select Southeastern locations, the shop said.

Two 30-second radio spots, titled "Eggs" and "Drive Thru," feature situations such as family breakfast and a quick lunch, where the subjects are unable to concentrate due to a preoccupation with banking issues. WestWayne said that its ads show how SunTrust's services are the solution to the problems customers face with other banks' similar offerings.

"This campaign illustrates the features and benefits of SunTrust free checking and home equity products, demonstrating how to save time and money by banking with SunTrust," said Matt Basta, director of public relations at WestWayne.

SunTrust spent approximately $15 million on advertising in 2002 and the same amount in the first three quarters of 2003, per Nielsen-Monitor Plus.