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WestWayne of Atlanta has assigned Ben Mack to its Tampa, Fla., office as senior vice president and director of brand planning. Mack joins the agency from BBDO in Atlanta, where he was senior vice president of brand strategy on the Cingular account. He also has worked in the Seattle and Los Angeles offices of WongDoody on the Alaska Airlines, Pacific Theaters and Sierra Home Video accounts, as well as at J. Walter Thompson in Los Angeles and Deutsch/LA in Marina del Rey, Calif.
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