Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Biscuitville, a family-owned chain of 42 fast-food restaurants, has moved its in-house advertising business to West & Vaughan in Durham, N.C., after a review of local agencies. The account bills $2 million.
West & Vaughan bested Kothe Howard, Charlotte, N.C., and Bouvier Kelly, Greensboro, N.C., which held the business before it went in-house five years ago.
The 22-year-old chain recently hit the $30 million sales mark and decided to scrutinize its marketing. “We reached that fine line where it’s not effective and efficient to do it in-house anymore,” said Kellie James, Biscuitville’s marketing and advertising manager.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in