Arian, Lowe & Travis Tops; MSSB, Burnett Combine for 20 Awards
CHICAGO - Two members of an all-California cast of judges were left with at least one major impression of entries in this year's Chicago Show.
"A lot of beer," said Yvonne Smith, an executive creative director at TBWA/Chiat/Day in Playa del Rey, Calif.
Nonetheless, it was mints and music, not brew, that dominated the top awards. Arian, Lowe & Travis won Best of Show honors with a print campaign for Checkered Past Records, a small local label. Work for that client brought the agency seven of its 10 total awards, including a gold and two silvers.
Leo Burnett had nine total awards and led the way in medals, with two golds and two silvers, all for its Altoids work. McConnaughy Stein Schmidt Brown took home the most awards, 11. The shop won a gold for its summer party invitation and a silver for a billboard on behalf of Pub Tours of Ireland.
Milwaukee shop BVK/McDonald picked up eight merits, while DDB Worldwide took seven awards, including a gold and a silver.
Six golds and 10 silvers were bestowed overall. The only gold in a TV category went to DDB Worldwide for its "Open Road" Budweiser spot.
Rick Colby, president and chief creative director of Colby Effler & Partners, Santa Monica, Calif., and a judge of the competition, said the entries had a distinctly regional feel.
"There was a lot of beer, a lot of packaged goods," Colby said. "A lot of the work was very 'Hallmarky,' more heartrending than you'd find in L.A.
"I don't think it's better or worse; it's just different."
Said Smith: "The good work in Chicago is as good as anywhere in the world."
The other judges were Jarl Olsen of Fuel in Santa Monica and Dick Sittig of Kowloon Wholesale Seafood Co., Santa Monica. - Trevor Jensen