Wendy's Names Rowden CMO

BOSTON Wendy’s International said it has named Ian Rowden evp and chief marketing officer.

Rowden formerly held senior marketing posts at Callaway Golf Co. and Coca-Cola.

He will oversee all of Wendy’s brand marketing strategies and initiatives, and will manage Wendy’s advertising, research, product marketing and field marketing functions, according to Dublin, Ohio-based Wendy’s. Rowden will report to Tom Mueller, Wendy’s North American president and COO.

Wendy’s lead ad agency is Interpublic Group’s McCann Erickson in New York.