Wendy's Launches Big Bacon Classic

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.





DUBLIN, OHIO – Wendy’s Intl. here is introducing the Big Bacon Classic sandwich to its menu, the company announced last week. The sandwich is a quarter-pound patty made to order with American cheese, three slices of bacon, lettuce, tomato, onion, pickles, catsup and mayonnaise on a toasted kaiser bun. Three spots by Backer Spielvogel Bates will launch nationally August 4.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in