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NEW YORK-After losing a glut of business in the past 18 months, Bates is in jeopardy of losing its $240 million Wendy’s International account, sources said last week.
It is believed that in recent weeks agencies have been approached by Wendy’s and/or Gary Steele, who has overseen the account at Bates for the past 11 years and remains tight with the client.
Sources said Steele has indicated that the $240 million U.S. account and the account team working on the business may be ready for a move.
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