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Riney Reprises Its Role as the Brand Steward for Iconic Beer
SAN FRANCISCO–Beer connoisseurs may relish the taste of a cold Henry Weinhard’s, but a new ad campaign hopes to remind casual beer drinkers to also pick up a six-pack.
A new TV campaign for the Miller brand broke last week — its first in four years. Officials at Publicis & Hal Riney, which created the ads, said they want to remind consumers that the beer has a storied tradition and tastes good, too.
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