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NEW YORK The Internet recorded the largest year-over-year ad spending gain in 2003 of all media, posting a 15.7 percent rise to $6.5 billion, according to TNS Media Intelligence/CMR.
That figure surpasses TNS Media Intelligence/CMR’s mid-year 2003 estimate of 7.4 percent growth in online ad expenditures [IQ Daily Briefing, June 25, 2003]. The Web’s better-than-expected performance was attributed to increased advertiser confidence due to expanding broadband penetration, more appealing ad formats and improved efficacy, among other key factors.
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