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NEW YORK An estimated 81 million people watch broadband video, but this has not adversely affected TV ratings, according to a study released Tuesday by the Nielsen Co. and the Cable & Telecomm-
unications Association for Marketing.
The study said about 63 percent of the 129 million broadband users in the U.S. watched online video as of March, up 16 percent from September.
Television viewing, however, has not been hurt by the increase. The study found that broadband video was largely “incremental new viewing” and not a substitute for TV usage.
The
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