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NEW YORK “The Internet has become a major part of my life. Every day of life without the Internet is frustrating,” a participant in a qualitative study about Web deprivation told researchers.
The comment is one of the many derived from an experiment that examined 13 households made up of 28 total individuals who gave up their Internet connections for 14 days.
Three key themes emerged from the ethnographic study, which was fielded by Conifer Research on behalf of Yahoo! and Omnicom Group’s OMD: The Internet is a security blanket, a 21st century social network and an integral part of the workplace.
“One
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