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For a client serving the Southeast, a New York agency made sure its ads had a universal message–with a dose of Southern comfort.
Margeotes/Fertitta + Partners crafted three new spots for SunCom, whose personal-communications services reach markets in nine Southeastern states and Washington, D.C.
The commercials are the third effort from the shop since it won the $30 million business in April 1999. They show human interactions–from kids jumping on their parents’ bed to soccer players arguing with a ref.
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