Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Walt Disney World extends an all-ages invitation to its 15-month Millennium Celebration in a new television campaign from Leo Burnett here.
The effort, which breaks in spot markets this week and rolls out nationally in late September, features a song by Burnett chief creative officer Cheryl Berman that echoes the campaign’s tagline, “Celebrate the future hand in hand.”
Burnett’s main spot in the campaign attempts to capture a child’s wonder over Disney theme parks. In it, a boy plucks a star out of the sky, magically transforming his room into Disney World.
Another 30-second commercial, this one targeting adults, travels back to a 1950s classroom, where kids express shock at being as old as their teacher in the year 2000.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in