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Wallwork Curry Sandler’s first work for shoemaker Cole-Haan in Yarmouth, Maine, will consist of placing a fall campaign in upscale fashion and lifestyle magazines nationwide.
The Boston shop picked up media planning and buying chores on the low-seven-figure account following a review of undisclosed agencies.
Also considered were Ingalls in Boston, Wieden & Kennedy in New York (which works for Cole-Haan parent Nike out of its Portland, Ore., headquarters) and New York buying firms AllScope Media & Communications and YSM, said client official Bill Zeitz.
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