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DALLAS Wal-Mart has confirmed hiring Santa Monica, Calif.-based consulting company Select Resources International to manage its advertising review.
The Bentonville, Ark.-based retail giant is conducting its first such competition in 30 years. Wal-Mart spent $570 million in domestic measured media last year, per Nielsen Monitor-Plus.
Bernstein-Rein of Kansas City, Mo., has worked for the client for 30 years and Omnicom Group’s GSD&M of Austin, Texas, has been on the roster for 19 years. Both agencies plan to defend.
Creative
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