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NEW YORK It spanned eight months, involved eight agencies from five holding companies and required two full-blown pitches, but Wal-Mart’s torturous and unruly search for new creative and media agencies finally came to an end on Friday when the retailer hired The Martin Agency and MediaVest.
Wal-Mart, which spends more than $570 million annually to advertise its broad range of products, becomes the largest client by media weight at Interpublic Group’s Martin, which also handles UPS and Geico.
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