Independent agency BIG of San Antonio has closed its doors following the loss of Body Solutions, its largest account.
The diet product’s manufacturer, Mark Nutritionals, recently filed for Chapter 11 protection. In August, the agency trimmed its staff by nearly a thirdas an initial responseto the reduction in the client’s workload [Adweek, Aug. 12].
BIG is not the only advertising casualty of Body Solution’s financial problems, however. While the shop handled graphic design and interactive work for the crosstown company, Body Solutions’ most widely recognized advertising came via radio personalities, who agreed to promote the product for payment.
Now a number of broadcast companies, including Clear Channel Communications, Premiere Radio Networks and Westwood One, are among Body Solutions’ numerous creditors.
Mark Nutritionals has said it is developing a plan to pay its bills and continue in business.
WAISTING AWAY
