Seeking to energize its global new-business efforts, Arnold has named Tony Wainwright vice chairman of business development, a new post at the Havas-owned network.
Wainwright, 68, who had been vice chairman at Arnold affiliate McKinney & Silver in Raleigh, N.C., for about four years, will focus on identifying and building opportunities for all Arnold agencies, with an emphasis on the shop's Boston headquarters and Arnold McGrath in New York.
Wainwright will work from his office in Ft. Lauderdale, Fla., making frequent trips to confer with Arnold executives and potential clients.
"I'll isolate targets, talk to them [and] get them to the table," said Wain wright. The goal is to help Arnold secure business without full-blown reviews and propel the network into a greater number of pitches.
"Tony's real strength is getting [shops] into pitches," said review consultant Hasan Ramusevic, who worked with Wainwright at McKinney. "His Rolo dex could fill my office. He knows every CEO."
During his tenure at McKinney—which was purchased by Havas and added to Arnold's network a year ago—Wain wright's biggest score was Aetna, worth $35 million, in 1999. Prior to McKinney, he spent three years as chairman of Fort Lauderdale's Harris Drury Cohen, where in 1995 he helped win the $50 million Color Tile business.
In Boston, he'll work closely with Arnold chairman and CEO Ed Eskan darian and president Fran Kelly; the latter has been the office's new-business specialist for nearly a decade. Wainwright will also work with Kris tin Volk, who last month was named chief marketing officer of Arnold McGrath.
Wainwright's background—he be gan his career as a copywriter at Leo Burnett in the 1950s and served as creative director of his own shop, Wainwright, Spaeth & Wright, from 1969-78—makes him a good ambassador for Arnold's "creative approach to brand building," Kelly said.
Wainwright has also held senior posts at Saatchi & Saatchi, the former Campbell Mithun Esty and The Bloom Agency (now a unit of Publicis).