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DALLAS – Addvantage Media Group, a publicly held marketing services company in Tulsa, Okla., was floored last week when key client Wal-Mart opted not to renew a contract worth $23.5 million in guaranteed revenues the past three years.
Addvantage, headed by former Oklahoma agency executive Chuck Hood, was informed by Wal-Mart via registered mail that the retailer is discontinuing the firm’s shopping cart calculator services after its contract expires in October 1999.
The calculator program gives customers a means of totaling their purchases before checking out, and provides Wal-Mart with small on-cart ad space to tout products in more than 300 of its SuperCenter stores.
Hood said the deal’s termination was most likely the result of animosity from Addvantage’s 1995 lawsuit against Wal-Mart, since settled.
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