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Arnold Communications this week unveils one of advertising’s most anticipated new campaigns.
Ads from the Boston-based shop launching Volkswagen’s New Beetle will be introduced on Thursday at a press event in New York. TV spots are scheduled to break March 23, according to client representative Tony Fouladpour.
“Drivers wanted,” the tagline introduced in the agency’s first work for the German automaker more than two years ago, will grace the ads for the New Beetle.
Along with TV spots, the campaign will include print work, billboards, point-of-purchase posters and collateral materials.
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