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NEW YORK Visual-effects house Radium brought the story of a free-falling man and car to life for Ogilvy & Mather in Cape Town.
In the spot by the South African agency, which was directed by Miles Goodall of Suburban Films, a man is seen free-falling, as though he has jumped out of a plane with no parachute. A backpack falls next to him; next to that, inexplicably, is a Volkswagen Polo. At first, the man makes for the backpack, but then gets inside the car instead.
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