NEW YORK Broadband-telephone service provider Vonage has parted ways with Gardner Nelson & Partners, the client confirmed.
The December split followed the creation of a $15 million national campaign that broke in September and was tagged, "Vonage. The broadband phone company." TV spots portrayed a grassroots movement away from traditional phone service, with people posting signs that read, "Down with high phone bills, switch to Vonage." Radio spots were also employed. The TV ads continue to run on national cable networks.
The Edison, N.J.-based client gave no reason for the split. The agency could not be reached.
Vonage was one of three clients at the New York shop, which in December claimed annual billings of $115 million. Gardner Nelson & Partners continues to handle advertising for Bank One and Clear Energy States Alliance.