Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
MVBMS Fuel Europe, the Amsterdam unit of Messner Vetere Berger McNamee Schmetterer/Euro RSCG, is bringing Volvo’s North American ad campaign — “Revolvolution” — overseas.
Starting with a 30-second TV spot that premiered in the United Kingdom Monday, the integrated communications program attempts to debunk Volvo’s boxy image. The TV spot, for instance, contrasts the curves of the Volvo S60 sports sedan with square clouds, square statues and poodles trimmed squarely.
“By placing the sexy, sporty S60 against a boxy world, we send the signal that boxy cars are a thing of the past,” said Ron Berger, CEO of MVBMS/Euro RSCG.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in