DALLAS Vollmer Public Relations has won the Public Relations Society of America's 2005 Silver Anvil Award and Silver Anvil Award of Excellence, the shop said.
The Dallas agency received the Silver Anvil Award for Travelocity's "Extreme Makeover" campaign. The effort combined public relations and marketing communications tactics that supported a new Web site and positioning to reconnect Travelocity with its current customers.
In addition, Vollmer was honored with PRSA's Silver Anvil Award of Excellence for "The Roaming Gnome: The New Face of Travelocity" campaign. The push involved a variety of grassroots activities and media stunts that included random appearances by the travel company's new spokesperson, the gnome.
"These are the most prestigious awards a public relations practitioner can receive," said Helen Vollmer, CEO of Vollmer Public Relations. "To be both a finalist and a winner of this year's Silver Anvil Awards is a tremendous accomplishment."
The Silver Anvil recognizes outstanding achievement in strategic public relations planning and implementation.
Vollmer has handled Travelocity's public relations initiatives since its inception in 1995.