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NEW YORK Visa USA kicks off a New York-centric marketing effort next week, starting with a TV spot featuring New York Yankees owner George Steinbrenner and shortstop Derek Jeter, the company said.
The 30-second ad from BBDO in New York breaks June 3. It makes light of the Steinbrenner-Jeter fracas earlier this spring in which the owner criticized the partying ways of his star player.
The spot opens with Steinbrenner calling Jeter into his office, demanding to know how the player can afford to go out dancing and carousing at the city’s top night spots so often.
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