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In its first pitch since merging with Just Partners in February, Work Inc. has won theVirginia Tobacco Settlement Foundation’s marketing account.
The Richmond, Va., shop outperformed the McLean, Va., unit of Arnold, which represents the American Legacy Foundation. The ALF is a national anti-smoking group which, with Miami’s Crispin Porter + Bogusky, produces the “Truth” campaign.
Other finalists for the $30 million contract were: Barber Martin Advertising, Edelmann Scott, Neathawk Dubuque, The Burford Co. and Siddall Mattus & Coughter, all in Richmond.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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