Virgin Drinks USA, MangoSoft Put Mullen in Limbo

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Campaigns for a pair of Mullen clients, Virgin Drinks USA and MangoSoft, have stalled. The former has cancelled its Fusion Water products and there is no creative on tap for the latter.

Virgin Drinks has quashed the launch of its line of vitamin- and mineral-enhanced Fusion Water due to a lack of funding.

Officials at Mullen in Wenham, Mass., have denied any employee reductions, but sources said “minor staffing cuts” have quietly been made in recent weeks as work flow has slowed.



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