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BOSTON Viewpoint Creative has fashioned a marketing campaign touting Boston University’s Harry Agganis Arena, a state-of-the-art sports and entertainment facility slated to open here in early 1995.
The assignment for the agency in Boston includes TV, radio and billboard ads and logo design. The effort positions the arena as a comfortable, modern venue in which to enjoy family-orientated sports and special events. Generating awareness and demand for a premium-seating program is also a key goal of the campaign.
Viewpoint
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