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Boark, Pirsig & Dobie has retooled the ragged sports clichƒ “Be the ball” in a new campaign for video game publisher Red Storm Entertainment.
The shop’s message: “Be the game.”
“We wanted to sell the whole point about the realism,” said Phillip Wnuk, president of the Highland Park, Ill., shop. “You’re going to be so immersed in [the game] you’re really going to be pulled into the action.”
In a TV spot that broke last week for the client’s Rainbow Six products, a young man is sucked into the game itself.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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