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VSDA Considering Agencies For $20 Mil. Ad Push
CHICAGO–The Video Software Dealers Association, a trade group for the home entertainment industry, is contacting agencies about a possible $20 million advertising effort, sources said.
The Los Angeles-based group has reportedly narrowed its list to four contenders, having initially contacted agencies in the Midwest, Southwest and East, according to sources.
Cathy Scott, the VSDA’s vice president of marketing and communications, said she was unaware of any search.
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