Venue Remains In Game but Has Less of Nicklaus

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Nicklaus Golf Equipment account review limped across the finish line last week, victimized by a budget cut.
According to client official Andrew York, co-incumbent Venue, Riviera Beach, Fla., will create advertising on a project basis. Media Horizons, Stamford, Conn., will continue to handle media. The budget, projected to top $5 million in 1998, was cut to an undisclosed level. Nicklaus now spends around $2 million.
Original contenders included Hollywood Cows in Orlando, Fla. (the other incumbent); Cliff Freeman and Partners and Mad Dogs & Englishmen, both in New York; Leonard/Monahan, Providence, R.I.;

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in