Velocity Unveils Web Work for Franco Sarto

BOSTON Velocity Advertising has unveiled its first major initiative for Bennett Footwear Group’s Franco Sarto footwear since adding the brand to its roster last summer.

The Boston independent has launched the brand’s first Web site, mixing colorful, demure illustrations in an effort to portray women’s passion for shoes.

Copy at one point, rendered in green script, reads, “Because there’s a place in every girl’s heart for shoes, there’s a place in every girl’s heart for Franco Sarto.”