Velocity Builds Footwear Cachet

Velocity Advertising last week expanded its fashion portfolio, adding Bennett Footwear Group’s Franco Sarto women’s line to its client roster.

The Boston agency was selected without a review. The advertising budget has not been finalized.

“Velocity’s experience in the footwear category and with brand development in general set the agency apart,” said Gregg Ribatt, chief operating officer of Newton, Mass.-based Bennett Footwear.

The client has not previously worked with an agency. Velocity’s efforts will represent the first domestic promotion of the Franco Sarto line of shoes and accessories.