Five recent graduates of Virginia Commonwealth University's Ad Center have formed an agency they call Arnika.
The Richmond, Va., shop last week added the account of Baltimore's Clipper City Brewery after a cold call and a brief presentation that included a 10-minute video about consumer perceptions of beers. An in-bar print campaign breaks in late March.
Arnika is also working on Carmax projects and with the PGA's Richmond Open and the local Boys and Girls Club of America.
Arnika, a spy term used by the U.S. during the cold war to describe a group that gathers and disseminates information, consists of Michael Ashley, Thomas and Matt Blum, Matthew Fischvogt and Dinesh Kapoor.